About Verdova
Verdova is a makeup brand specifically for olive skin, on purpose, based out of Los Angeles, California.
Founded by Michelle Hernandez, a first-gen Mexican American, who has never found a foundation that matches her exact complexion, and feels unseen by mainstream beauty. Through her own struggles with makeup, she learned how difficult it is for anyone with olive skin to find products made for them, in a real way.
Michelle attended New York University for Fine arts and Latino studies. As someone with experience in the film industry, a former musician and model, she’s seen first hand, in many ways, how important representation, inclusivity, visuals and stories that make people feel connected are.
Verdova is the home she is building with the olive community for olive-toned people to feel seen, combining cultural roots, creative editorial artistry and social purpose into a beauty line that finally makes us all feel seen.
You can find us at-
